The Art of Selling Your Home

The Art of Selling Your Home

Marketing homes today is more than just knowledge, experience, and commitment.  Don’t get me wrong it is definitely about that and more, but it is also about art.   Presentation is more important today than it was even just a few short years ago when people were not able to browse through your home while sitting at their computers in their pajamas. or sharing their “saved homes”  with friends over a glass or two of wine.  

Today approximately 98% of buyers will start their home search on any one in a sea of endless internet sites.  Your home must appear on all of them.   But how it appears is the key! .   

So, why art, you say?   Pretty simple.    If your home doesn’t capture a prospective purchaser’s fleeting attention on their first pass, your chances of winning that buyers heart will be lost and gone forever with your listing being  delegated to the never to see folder.

I like to think of my listings as a work of art. 

• Staged to Perfection, or the best they can be given the fact that one still has to live in the house.  (Maybe even with as many kids as on a baseball team, numerous pets, and a husband.)     
• Filmed with a Buyers eye,  removing all the distractions that come with day to day living.   You know, no one needs to see the actual inside of a toilet bowl!       
• Edited without changing the nature of the home, because deception will kill a sale as fast as a bad presentation.   We want to find that fine line between being showcased in  a "Better Homes" magazine and real life home.   

With an artist’s eye, you'll get a great presentation.   An artist will never, if they can help it, take a photo of your home straight on.    They will probably shoot the photos from eye level or lower, with perspective.    If at all possible you will not see a trash can or something unnecessary in the shot and they will want the light streaming in as much as possible creating an ambiance of warmth.    You will probably not notice these subtle but effective approaches, but you will appreciate them.  And, Buyers will too!       

Proper presentation while not over promising is art.   

I am a home sale artist.   

 Call me when looking to sell your home!   

Looking to Buy, Sell, Rent or Invest?  

If you want to really know what's happening in your market area, consult your local Realtor!

 

                 Call me if you have a question about the market.  508-494-9061

      Put my 25 years of experience to work for you!    

 

 

Carol-Ann Palmieri

Al and Cal Realty Group

Remax Executive Realty

www.AlandCal.com

Cal@AlandCal.com

508-494-9061

Mrs. Home Seller Are you a Chatty Cathy?

I find that the guidelines in life are generally there for a reason.   For example, you are required to show identification when cashing a check, because some one has taken advantage of the system  or, there is a disclaimer on a hot cup of coffee that lets you know that the coffee is Hot!  :)    You know what I am talking about.

The suggestions your real estate agent makes are done so for a reason too!    

One of those suggestions will surely be...  when there is a showing on your home, leave!  
All too often, a Seller will feel the need to stay for showings, maybe to add information that they feel the buyer needs or because they are just uncomfortable with people being in there home when they are not there.  

This is what happened the other day when Mrs. Seller remained home.  

My Buyers are relocating to the area.  They are deciding among several communities and we were to look at a couple of homes in a particular town that were side by side on the end of a small, intimate cul de sac. 

Now, in this area, most of the agents use the lock box system, which allows a Buyer with their agent to view the property unaccompanied by the listing agent or seller.   (typically this is viewed as a good plan as it allows the buyers to really look through the home without feeling rushed or uncomfortable.)

We viewed a number of homes that day and there was one where Mrs. Seller decided to stay home.    She gave us permission to view the home and provided us with some information on the property.  And then she started!   Chatty Cathy!      She told us all about the neighbors.  She let us know that there were more folks leaving.    She told us of the folks (another home for sale) getting a divorce, and others leaving to get into a new school system.   She let us know that she was looking around in another town for a "smaller" home and the list goes on!   

Now let me tell you, that if my Buyers, did like the home, they now decided against that neighborhood and that entire town by what Mrs. Seller had to say!   

She sabotaged a possible sale of her own home by trying to be just nice!


So, please Mr. or Mrs. Seller.    Heed your agents suggestion on taking a walk!    We know you love your home, but, you don't want to inadvertently talk a Buyer out of it!

Want more home selling guidelines?

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Want to know what your  home is worth in today's market?

Contact   Carol-Ann Palmieri     Cal@AlandCal.com    

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